I am a firm believer in the balance of narratives/storytelling in combination with proven SMM tools and insights that convey an overall picture of marketing campaigns across multiple platforms and outlets. Understanding the key elements of design and narratives, I am conscious of the demographic and psychographic targeting to leverage growth in a specific market. Leadership means being open to team input, while understanding the need for dynamic thinking and creative messaging. Connection to the client or consumer must utilize secondary and tertiary connections that go beyond the product sales determination of cost, speed, and efficiency, and therefore, connect on those secondary levels and into psychographic connections to a company and product through branding and narrative engagement.