Summary

Enthusiastic and creative strategist with over 15+ years of experience managing national marketing campaigns. Skilled in collaborating with both internal and external stakeholders to drive growth and achieve business objectives. Focused on driving positive ROI through innovative and proactive ideas. Proven record of success conducting in-depth marketing research to build and launch successful marketing campaigns. Utilize digital knowledge creative authority to increase conversions and click-through rates. 

Work Experience

2020 - Present

Wacom International

Demand Generation Manager

• Developing and executing short- and long-term multi-channel enterprise campaigns to drive leads
• Leading A/B testing strategies and execution across all channels
• Monitoring and optimizing campaigns and programs
• Leveraging customer personas and knowing their buying preferences
• Understanding company products, designs, and consumers from an enterprise level
• Assisting in content development to target enterprise clients throughout the customer lifecycle
• Working within a team of digital marketing professionals and collaborating with other departments, like
sales and content, to develop and enhance strategies and build effective pipelines
• Identifying new markets and advertising tactics to encourage business growth
• Assuring buy-in and budget support from senior leadership and stakeholders
• Measuring and analyzing campaign and marketing successes
• Delivering performance reports to leadership and meeting KPIs and budgets quarterly.
• Support and deliver elements of company enterprise content marketing
• Track campaigns and programs throughout the marketing and sales pipeline
• Create, develop, and execute email campaigns both conventional and automated.
• Create Video Segments in Final Cut Pro from Webinars for Content Driven Campaigns and Collateral

2022 - Present

Engage by Cell

Marketing Specialist

• Create Email Marketing Strategies to increase sales leads, while developing new marketing content to expand reach and engagements
• Focus on B2B Marketing through Google Ads, Social Media, and Email Campaigns.
• Research data points and lead lists in HubSpot, Constant Contact, & Google Analytics with highly targeted and design elements with focused CTAs, demographics, personas, and psychographic data.
• Coordinate marketing plans, social media marketing calendars, copy and collateral in Canva, Photoshop, and Final Cut Pro to target leads and personas through unified campaigns derived from demographics, insights, data and metrics
• Identify growth areas and marketing with A/B testing and demographic sampling to expand reach and lead growth through all marketing ecosystems.
• Work collaboratively with CEO and stakeholders to create engaging content that drives leads and growth, both paid and organically, while focusing on ROI and KPIs
• Leverage Social Ad and Google Ad buys with highly targeted demographics and keywords, along with design and copy elements that are engaging.

2015 - Present

Donarus Marketing

Freelance Content Marketing & Social Media 

• Introduce strategic plans for integrating and launching social media campaigns to grow client business.
• Develop Content for social media campaigns through video (Final Cut), digital design (Canva/Photoshop), copywriting/blog content, and print pamphlets (In Design).
• Coordinate designs, graphics, videos, and copy to optimize and leverage current events, pop culture, and news stories to elevate brand positioning
• Identify growth opportunities by conducting market research and regularly analyzing campaign data.
• Use A/B testing, dynamic ads, and graphic design to increase traffic and sales
• Leverage Keywords and KPIs to increase site traffic and client consultations
• Increase client engagement by analyzing online traffic using SMM, Google Analytics Google Ads, and Facebook Business Manager.
• Coordinate media plans and materials, including placement and design.
• Identify growth opportunities by conducting market research and regularly analyzing campaign data.
• Spearhead advertising campaigns from concept creation to copywriting.
• Increase client engagement by analyzing online traffic using SMM, Google Analytics, and Facebook Business Manager.

2019 - 2022

Blenddy App

Head of Social Media

• Directly responsible for growing client engagement rates through strategic campaign planning and execution.
• Understand the restrictions and regulations of Cannabis Marketing, knowledge of ways to increase growth even with massive restrictions.
• Lead content and social media efforts to develop robust marketing material to increase conversions and brand loyalty.
• Manage all aspects of planning, tracking, and reporting weekly.
• Increase brand awareness by analyze campaign data to optimize for direct conversions.
• Develop SEO-optimized content to increase digital presence and establish clients as experts in their industry.

2019 - 2022

Senior Helpers

Marketing Specialist

Senior Helpers SF & Peninsula
Senior Helpers Boise - Treasure Valley
Senior Helpers Northern Indiana


• Develop Content for social media campaigns through video (Final Cut), digital design (Canva/Photoshop), copywriting/blog content, and print pamphlets (In Design).
• Coordinate designs, graphics, videos, and copy to optimize and leverage current events, pop culture, and news stories to elevate brand positioning
• Identify growth opportunities by conducting market research and regularly analyzing campaign data.
• Use A/B testing, dynamic ads, and graphic design to increase traffic and sales
• Leverage Keywords and KPIs to increase site traffic and client consultations
• Increase client engagement by analyzing online traffic using SMM, Google Analytics Google Ads, and Facebook Business Manager.

2020 - 2022

Valet Custom Cabinets & Closets

Digital Marketing Manager

• Develop Global Marketing Strategies to increase brand positioning and awareness, while increasing leads and sales.
• Design Digital Content for online, print, and other marketing outlets while using highly targeted content and metrics for maximum reach and ROI.
• Collaborate with stakeholders to develop powerful digital and print content to engage clients and industry partners to increase sales and positioning.
• Coordinate Marketing Plans and Social Media Marketing Calendars for all campaigns, targeting specific demographics, through insights, metrics, and psychographics
• Identify growth areas in traditional marketing areas, industry channels, and social media outlets.
• Increase SEO scores for the website, while also leveraging Google Ads and Analytics to highly target potential clients
• Create Branded Design Elements, from Memes to Full Page Ad designs.
• Direct Photographer and Videographer to get raw content shots that are high quality.
• Edit and Design Video into various formats for content on Digital Video Outlets that highlight high quality designs and looks
• Design and Target clients with Newsletters and content that engages clients

2019 - 2020

Code for Fun

Marketing Manager

• Develop Marketing Strategies to increase student enrollment, while expanding into new marketing territories
• Lead Account Managers in developing powerful digital and print content to engage students and parents based on their specific territory and persona demographics.
• Coordinate Marketing Plans and Social Media Marketing Calendars for all programs, targeting specific demographics, through insights and metrics
• Identify growth areas in traditional marketing areas, nonprofit channels, and social media outlets.
• Design Digital Content for various digital and publication outlets.
• Manage Website Developer, and all website workflow projects

2011 - 2018

Metalluminati, LLC

Founder

• Built and grew global touring and marketing company, booking 23 musical tours around the world in 7 years. 
• Directly responsible for garnering over 330K YouTube views through content and digital marketing strategies. 
• Established processes for creating music videos, digital photography, and content for music industry. 
• Managed relationships between crew members and vendors to guarantee project success. 

For Complete Work History

Click Link Below

Education

2015 - 2017

Master's of Business Administration (MBA)

University of Phoenix

International Marketing

COURSES
• Human Capital Management
• Operations & Organizational Leadership
• Quantitative Reasoning for Business
• Business Law
• Economics, Accounting, & Corporate Finance

• Applied Business Research & Statistics
 


• Integrated Marketing Communications
• Strategic Planning and Implementation
• Technology Applications & E-Marketing
• Advanced International Marketing
• Product Development & Design

2012 - 2015

University of Phoenix

Bachelor's of Science (BS)

Information Technology in Web Development

2012 - 2015

Academy of Art University

2002 - 2005

College of San Mateo

1990 - 1992

Foothill College

COURSES
• Algorithms & Logic in Computer Programming
• Web Design
• Technical & Content Writing
• Operating Systems & Machine Language
• Business Systems & Development
• Project Planning & Implementation
• Engineering & Statistics For Computer Programming

 


• Database & Network Concepts
• Java & Javascript Programing
• Advanced HTML & CSS
• Web Development
• Information Security
• Web Commercialization
• Mobile Commerce & App Development

Associates Degree

Animation, Interactive Technology, Video Graphics, & Special Fx

COURSES:
• Media Aesthetics
• History of Visual FX & Animation
• 3D Modeling & Animation (Maya)
• Advanced Film Editing (Final Cut Pro)
• Color & Design (Photoshop, Illustrator)

 

• Motion Graphics (After Effects, Motion)

• Advanced Acting for Animation

• Digital Environments & Vector Mapping

• Directing for Film & Animation

Certificate

Broadcast Journalism

COURSES:
• Television Production
• Radio Production
• Sound Design/Editing
• Television Editing
• History of Broadcasting
• Lighting Design

 

• Camera Operator
• Technical Director
• Directing/Producing
• Story & Script Development
• Screen Writing

Certificate

Music Management

COURSES:
• Music Theory
• Music Management
• Music Distribution Channels
• Publishing Law

 

• Entertainment Law
• Booking & Touring Management
• Music History
• Music Mixing & Mastering

Skills
& Expertise

  • SEO Writing

  • Content Writing

  • Content Strategy

  • HubSpot Trained

  • Act-On Trained

  • Adobe Creative Suite

  • B2B Social Media & Marketing

  • Account Management

  • Relationship Building & Development

  • Constant Contact & MailChimp Trained

  • Video Editing & Design

  • Canva Trained

  • Social Media Management

  • Content Development

  • Color Psychology and Pantone Trained

  • Strategic Management & Planning

  • Strategic Product Campaign Development

  • Management

  • Research Development

  • Psychographic Marketing 

  • ROI & KPI Metric Reporting

  • Persona Development

  • SEO Management & Development

  • Google Analytics & Adwords

  • Microsoft Office Suite

  • Google Docs & Suite

  • Copywriting & Blog Writing 

  • Photography and Product Rendering

  • Creative Strategy