Jeff Schenck
Chief AI Brand Strategist. 15+ Years.
Zero Guesswork.
Brand Architecture. Behavioral Systems. No Handoffs.
I'm Jeff Schenck. Fractional CMO and Chief Brand Strategist.
I work at the intersection of behavioral psychology, advanced AI systems, and full-funnel marketing to build brands that perform and campaigns that convert.
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From EdTech and e-commerce to entertainment and emerging tech, I've built brands from the ground up, led award-winning campaigns, and partnered with startups, global brands, artists, and Olympic teams.
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I don't consult from the sidelines. I parachute in, diagnose fast, and build systems that scale.
Creative Strategy In Action
Five short videos that show how I think, lead, and build brand momentum.
What Sets Me Apart
Most strategists hand the work off once the thinking is done. I don't. I build the positioning, design the behavioral architecture, and stay through execution. The strategy and the system come from the same place. That's why it holds.
I've built AI expert modules that compress timelines without compressing quality. Whether I'm building a brand from zero or rebuilding one that's drifted, the standard doesn't change. Clear positioning. Consistent voice. Execution that compounds instead of fades.
Brand Architecture
I diagnose what's misaligned and rebuild the strategic foundation. Positioning, voice, behavioral logic. The system underneath the brand.
Fractional CMO
Senior marketing leadership without the full-time overhead. I run your function or rebuild it. Strategy built in the room, execution owned through the result.
AI Systems Design
AI as infrastructure, not output. I build the behavioral architecture that makes AI amplify your brand instead of diluting it.
When I'm not building brand systems, I'm on coastal trails, sketching, or chasing the next idea.
Creative Manifesto
A Code for Building Brands That Matter
This manifesto is how I lead teams, shape campaigns, and build brands that connect. Every line is rooted in real-world execution — tested in fast-moving markets, refined through bold creative work
