Jeff Schenck
The Open House That Didn’t Exist
A Real Estate Story Told by AI
Genre: Creative AI · Real Estate Marketing · TikTok Videos
Tools: CapCut · Murf AI · ChatGPT · FinalCut Pro · Canva · OpenArt AI
There was no shoot day. No client brief. No staged home with fresh tulips in the kitchen.
And yet, this real estate listing came to life, through motion, mood, and message; all without ever stepping foot on the property.
This was a creative experiment in synthetic storytelling. Could I simulate a polished, emotionally resonant real estate campaign using only AI tools, stock imagery, and a sense of pacing?
What started as a challenge turned into a full creative production, optimized for TikTok and short-form platforms, and built to show agents and marketers what’s possible when content is systemized, fast, and still emotionally sharp.
The Challenge
Recreate the emotional arc of a real estate campaign using nothing but:
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A set of stock house images from a listing website
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AI-generated scripts and voiceovers
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Editing tools tailored for mobile-first video
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A strong sense of how people engage with content in 10 seconds or less
No cameras. No voice actors. Just storytelling—and software.
How I Built It
The creative process started with stills: clean, high-res, evocative. Enough to suggest luxury, but neutral enough to adapt tone.
From there, I fed copy concepts into ChatGPT, not to automate the voiceover, but to co-write it. I asked it to think like an agent who understood emotion: someone who sells sunlight, not square footage. Then I took those scripts into Murf AI, crafting different styles of voiceover, from warm luxury to upbeat listing agent, to match each target viewer.
Each video was shaped using CapCut and Final Cut Pro, depending on output needs. For TikTok-native Reels, CapCut’s speed and timing tools gave me flexibility. For hero pieces, Final Cut gave me room to finesse pacing and visual rhythm. Color, type, and visual polish were dialed in with Canva. For mood-setting visuals and motion overlays, I used OpenArt AI to supplement moments of transition.
The result: a modular set of real estate campaign assets, designed to simulate an entire listing push with zero in-person production.
The Experience
Each video had a specific intention:
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The Hero Reel introduces the property as if it were a character, inviting you in through warm light, music, and cinematic VO.
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The Walkthrough Cut takes you through kitchen details, spa-like bathrooms, and architectural moments, letting the stock imagery breathe as the story unfolds.
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TikTok Reels Variants lean fast and snappy, reframing the same property with voice tones that match younger, mobile-first buyers. Think: “What if your dream home had a smart kitchen and good lighting for content?”
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What I Learned
You don’t need a boom mic to make people feel something.
You need rhythm, empathy, and control over tone.
And you need tools that don’t fight you, but rather, just amplify the idea.
What I discovered is that AI doesn’t replace direction, it requires it. Voiceovers still need intention. Editing still needs emotion. Copy still needs flow. But once you give those inputs, the tools scale fast.
Why It Matters
Real estate content often falls into one of two traps: bland slideshows or overproduced commercials. This project sits in the middle: agile, branded, and story-first.
It proves that agents, boutique firms, and even solo marketers can:
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Build emotional listing videos in hours
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Customize voice and tone by buyer segment
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Reuse content across TikTok, Instagram, and email
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Tell a home’s story without the overhead
It also signals where real estate marketing is going, content as a system, not a scramble.
The Bigger Picture
This wasn’t a portfolio filler. It was a proof of concept, as I created a similar project for an actual Real Estate Company, but NDAs and all.
The kind of pitch I’d bring to a boutique agency or brokerage with lean teams and a big vision.
AI gives us speed. But direction still defines value.
And in a space where every property tells a story, being able to craft that story: fast, beautifully, and affordably, is the new creative advantage.