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Cudoo

Content Creation, Video Production, Style & Brand Guidelines, Marketing Strategy, Google Ads Management, Social Media Campaigns, Analytics Reporting, Email Marketing, A/B Testing, SEO Optimization, Keyword Targeting, Ad Buys, Brand Identity Development, Cross-Platform Content Distribution, Promotional Campaign Development, and Audience Engagement.

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For the Cudoo campaign, I developed a comprehensive content strategy that focused on creating engaging, SEO-optimized material to showcase the platform’s diverse range of courses.  I crafted visually appealing videos, social media posts, and email campaigns to promote language and professional development courses, ensuring each piece of content resonated with the target audience.

Content Development

By combining data-driven insights with creative storytelling, I was able to increase both user engagement and course enrollments. This approach not only enhanced Cudoo’s online presence but also contributed to a measurable growth in its audience base and visibility within the e-learning space

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The Logo

I developed category-specific logos to streamline and better focus on distinct learning segments. These logos helped clearly define course offerings and provided a visual identity for each learning category, making it easier to target and engage specific personas. By aligning the logos with targeted messaging, I ensured that each category resonated with its intended audience, enhancing both user experience and overall brand clarity. This approach contributed to more effective marketing campaigns and increased course enrollment.

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Website Sales Banners

I designed creative sales banners for ASL and TEFL courses, effectively promoting language learning opportunities. For the TEFL courses, I strategically linked the ads to the growing trend of influencer travel, emphasizing the appeal of teaching English abroad as part of a global, adventurous lifestyle. These banners were crafted to resonate with aspiring educators and influencers, using compelling visuals and messaging to drive course enrollments. The result was an engaging campaign that captured the essence of both educational value and the allure of international travel.

Reels & Stories Videos

I utilized the power of social algorithms that favor Reels and Stories to highlight the platform’s diverse course offerings. By leveraging these short-form, visually engaging formats, I crafted video content that captured attention quickly and promoted user interaction. Through compelling design and strategic storytelling, I increased engagement and drove higher conversion rates. This approach not only showcased Cudoo’s wide array of courses but also capitalized on the increased visibility that Stories and Reels receive across social platforms, effectively boosting both awareness and enrollment.

Unique Email Designs

I crafted unique email designs that leveraged language courses and targeted specific sales campaigns, such as promoting travel-related courses like TEFL or creating a self-care summer campaign for wellness courses. These emails combined vibrant visuals, compelling copy, and strategically placed category logos to reinforce brand identity and course segmentation. Whether encouraging customers to explore new cultures through language learning or promoting personal wellness, the designs were both informative and engaging, leading to higher open rates, increased engagement, and improved course enrollment

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