Jeff Schenck
Edison Awards
Content Creation, Social Media Strategy, Google Ads, Email Marketing, Analytics Reporting, Event Marketing, Ad Buys, Campaign Development, Digital Collateral Design, Video Production, Brand Strategy, SEO Optimization, Demographic and Keyword Targeting, Audience Engagement, Conversion Tracking, and Growth Reporting.
At the Edison Awards, I crafted cutting-edge content designed to spotlight the world’s most innovative minds and inventions. As a key player in developing videos, social media campaigns, and email marketing strategies, I also navigated the intricacies of Google Ads and Google Grant Ads to amplify the reach of groundbreaking nominees.
Content For Innovators
The challenge? Engaging a diverse set of categories—from tech to healthcare—with tailored messaging that resonated with each audience. By blending creativity with data-driven insights, I delivered compelling narratives across platforms, ensuring that every invention received the attention it deserved, while driving engagement and conversions through strategic ad placements.
Acheivement
Focused
I had the privilege of creating content that highlighted the remarkable achievements of powerful women in science and STEM. From developing narratives that celebrated their innovations to setting up engaging content for panel discussions, I ensured their groundbreaking work received the recognition it deserved, inspiring future generations in the process.
Legends of
Design
I crafted content that celebrated the ingenuity of creative leaders in Industrial and Product Design. My approach was to design and develop materials that not only showcased their groundbreaking work but also met the high standards set by these visionaries, ensuring the content was as innovative and refined as the designs themselves.
Humor in
Innovation
I developed content for the artists and comedians who brought humor and creativity to the stage. My goal was to create engaging and innovative content that captured their unique talents while maintaining the event’s focus on celebrating groundbreaking achievements, adding a dynamic and light-hearted element to the experience.
Video Content
I focused on creating innovative video content that captured the essence of the event. From dynamic motion graphics to meticulously designed lower thirds that identified red carpet attendees, every element adhered to strict style guidelines, ensuring brand consistency. The importance of these details, from opening sequences to branded visuals, helped create a polished and engaging experience. This content not only showcased the nominees’ innovations but also elevated the overall presentation, seamlessly blending creativity and design with the professional spirit of the awards.
Email & Social Media Marketing
I spearheaded innovative email and social media marketing campaigns, crafting visually engaging content that resonated with a wide audience. From eye-catching digital graphics to strategically designed email templates, I ensured that every piece of content maintained the brand’s style guidelines while driving engagement and conversions. Through creative storytelling and targeted messaging, I successfully boosted nominations and fostered deeper connections with the community of innovators. This holistic approach amplified the awards’ presence across platforms, keeping the audience engaged and inspired.
Print Design & Marketing
I developed innovative print design and marketing materials that not only promoted the event but also championed initiatives like the Young Edison Awards Challenge, encouraging the next generation of innovators. My work also supported the Lewis Latimer Fellowship, aimed at providing opportunities for POC innovators, and helped raise awareness for hurricane support efforts. Through visually compelling and purpose-driven designs, I ensured that the messaging resonated with diverse audiences, inspiring participation and promoting the altruistic values at the heart of the Edison Awards.