Edusity

Start-Up Launch, Full Creative Brand Development, Budgeting, Marketing Plans, Content Creation, Style & Brand Guidelines, Video Production, Website Design & Development, Social Media Strategy, Analytics Reporting, SEO Optimization, Email Marketing, Webpage Design Mock-Ups, Complete Brand Design, Ad Buys, Audience Segmentation, Keyword Targeting, Campaign Development, Course Promotion, Team Collaboration, Lead Generation, Paid Advertising, and Strategic Growth Planning.

As the Creative Marketing Director for Edusity, I led the complete launch of the brand from the ground up. This involved developing the full brand identity, including creating style guides, content strategies, and marketing plans.

Launch From Scratch

My team and I handled everything from budgeting and web development to SEO optimization, social media campaigns, and video production. We carefully crafted marketing strategies to promote Edusity’s mentoring and education platform, leveraging email marketing, ad buys, and targeted campaigns to boost visibility. Through our efforts, we increased sign-ups by 42%, establishing Edusity as a strong competitor in the education space.

Launch Campaign - Videos

For the launch of Edusity, I spearheaded a video-driven campaign that combined data analytics, keyword targeting, and persona development with captivating storytelling and exquisite video designs. By leveraging these insights, we created a buzz around the platform, strategically placing content across multiple channels to maximize visibility and engagement. The result was remarkable: 1,500 sign-ups in the first quarter and 250,000 unique page users. The campaign’s success was a direct result of carefully crafted videos that resonated with our target audience, showcasing Edusity’s value and driving significant growth in user adoption.

Reels & Stories Videos

I utilized the platform’s diverse course offerings to create visually captivating Reels and Stories videos. By leveraging social algorithms that prioritize these formats, I was able to increase engagement and drive higher conversion rates. The design and storytelling behind these short-form videos were tailored to resonate with specific audiences, making each course offering more accessible and compelling. This strategic use of Reels and Stories helped maximize visibility and effectively boosted user interaction and course enrollments.

Content & Email Marketing

I strategically used email lists and segmented targeting to create highly personalized email campaigns. By tailoring content to specific user segments, I was able to increase engagement and drive signups effectively. Each email included direct links to how-to videos, showcasing the platform’s offerings and guiding users through the course signup process. This approach helped turn leads into clients by delivering relevant content that resonated with each audience, ultimately boosting course enrollments and client acquisition.

Website Page MockUps

I designed website page mockups that were not only visually striking but also strategically optimized for SEO and keyword alignment. These mockups were carefully crafted to work in tandem with Google Ads, Google Search, and other lead generation platforms, ensuring the site would attract and convert traffic efficiently. By focusing on design and functionality while incorporating targeted keywords, I ensured that the mockups would drive visibility, enhance search rankings, and support ad targeting, all while delivering a seamless user experience.