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Jeff Schenck

Jordan Rivera

Head of SoundCraft Studios at Donarus

To bring Jordan Rivera to life, I used a suite of AI and creative tools to build a fully realized, cross-platform persona. His visual identity was generated and refined using OpenArt.ai, including detailed character modeling and environment prompts. I developed his tone and personality framework in Hailou.ai, then extended his voice into long-form blogs and short-form captions using ChatGPT. Visual storytelling assets were edited and composited in Photoshop, while video content and explainers were cut in Premiere Pro. I used Sintra.ai to structure and publish AI-enhanced blog workflows that aligned with Jordan’s brand voice. The project includes custom imagery, narrative blog series, downloadable lead magnets, and fully integrated persona content: all designed to showcase how AI workflows can support scalable storytelling for modern creative teams.

Jordan Rivera was born from a need: to personify the future of AI-powered creativity. But also, to create a character that embodied the persona and demographic I am trying to reach! As such,  I developed Jordan using OpenArt.ai to generate a distinctive visual identity:  clean, modern, and effortlessly creative.

Creative Tools

 His face, attire, and settings reflect someone at ease in both sound studios and street-level creative spaces. Using Hailou, I shaped his tone, part strategist, part mentor, with a voice designed to inspire without preaching. ChatGPT helped build his campaign planning templates and caption logic, while Midjourney brought his artistic prompts to life. Jordan isn’t just a character. He’s a workflow in motion, and every tool fed into his clarity, style, and storytelling potential.

A man with a trimmed beard and tattoos, dressed in a black zip-up hoodie and dark jeans, stands confidently in front of a presentation screen during a meeting. He appears to be mid-pitch, addressing two blurred individuals seated in the foreground. The slide behind him features visual thumbnails and flowcharts, but includes a noticeable AI-generated text error that reads “Loods. Moyable – pookie.” instead of coherent headings.
A close-up portrait of a young man with dark hair, neatly groomed beard, and visible neck tattoos, wearing a black hoodie. He looks directly at the camera with a calm, focused expression. The soft lighting highlights the contours of his face, with a subtle blue glow in the blurred background, creating a moody and introspective atmosphere.
A man with dark, tousled hair and tattoos on his arms stands in front of an expansive corkboard cluttered with pinned papers, photos, charts, and sketches. Wearing a black t-shirt with rolled sleeves, he adjusts his watch while appearing deep in thought. The chaotic collage of visuals suggests a creative process or investigative mindset, with dim lighting casting shadows across the wall, enhancing the atmosphere of focused intensity and raw ideation.

Even in these early images, you can see the background in image 1, text is off in the blurry image. Image 2, the tattoos are not consistent, and face is slightly narrower. And in image 3, the hand positioning is off, and the black line down his neck is off along with no tattoos on his neck. 

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Visual Output

Jordan’s content library was built for action, not in a tactical sense like Jack Ready, but in a visually strategic one. I crafted dozens of environments showing Jordan in creative sessions, reviewing production workflows, and working alongside fictional creative artists. These visuals are optimized for TikTok explainers, LinkedIn case studies, and Instagram carousel posts. He represents creative trust,  a mentor figure with a lived-in portfolio. Every asset is stylized, cohesive, and built to support narrative-driven content. Captions, hashtags, and CTAs were written to match his tone: helpful, insightful, and always pointing back to AI-powered efficiency for brands and artists alike! 

A close-up shot of a man working at a desk, focused on a laptop displaying a project board featuring Midjourney and FigJourney apps. His tattooed hands rest on the keyboard, with a visible smartwatch on his wrist. Sketches of characters and yellow sticky notes labeled “Prompt Sheet,” “Visual Hooks,” and “Voice Framing” are scattered around the workspace. Color-coded push pins and a second monitor suggest an organized, multi-screen creative workflow. The setting conveys a hands-on approach to AI-powered content creation, design planning, and visual storytelling.
A man stands on an outdoor running track with his arms outstretched in a questioning or expressive gesture. He wears a charcoal hoodie with a subtle logo on the chest and bold, brightly colored shorts featuring a graphic print with yellow and red tones. His facial expression is serious and slightly perplexed, as if reacting to a surprising situation. The scene is set on a clear day with trees in the background, blending a casual athletic setting with a sense of spontaneous commentary or storytelling.
A close-up portrait of a man with a short beard and visible neck tattoos, framed by the glow of multiple computer screens in a dimly lit workspace. He wears a dark hoodie and looks directly at the camera with a calm, focused expression. A faint pink crosshair mark is visible on the bridge of his nose, suggesting an artifact from AI-generated rendering or an editing overlay. The background displays blurred user interfaces, indicating a tech-savvy, media-rich environment.

Workflow Process

The buildout of Jordan followed a strict pipeline. It started with character discovery and demo audience alignment, followed by iterative prompt refinement in Midjourney and OpenArt.ai. Once visuals were aligned, I developed blog content, explainer videos, and tips for creating sound branding, including the “AI Voice Branding: How SoundCraft Studios Turns Voice into Brand Identity”. I built Jordan to exist across platforms and formats: image-first campaigns, video tutorials, tips, and how to's. Each phase of the sound productin workflow, from prompt to persona, reflects my ability to create strategic assets quickly, with real-world creative utility in mind.

Videos: Speaking & General Videos

Strengths and Flaws

Jordan’s strength lies in how believable and consistent he feels across visuals and voice. His color palette, lighting environment, and body language reflect a creative in control. OpenArt AI does have some limitations with always wanting them to be in the same clothing and face forward. Even with strict Pose Positioning directives, there were issues, as in painting can only do so much! 

Even as some early flaws emerged — particularly with environments that leaned too sterile or corporate, restricted apparel, and undermining his street-level accessibility. I corrected this by shifting the prompt language and editing scenes to include texture, color noise, and urban realness. Also, in Hailou, you can simply take the face of the character and give prompts for apparel and pose limitations in OpenArt AI's character developer. This iterative testing of tone and setting pushed Jordan into a space that feels lived-in, not over-designed — an essential balance when building for creative audiences and giving the character depth. 

Visual First

Like with Jack Ready, the breakthrough came when I started with images. By anchoring each content asset to a specific visual, I avoided over-explaining and instead let the image lead. And I could create a tone for his blogs and content development.

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From there, I used ChatGPT to generate social scripts, carousel headlines, and blog intros that echoed the mood of the image. This reduced decision fatigue, streamlined testing, and allowed Jordan’s voice to emerge organically. Visual-first creation isn’t just more efficient — it’s more intuitive. Jordan’s world exists because the images felt right first.

Strategic Impact

Jordan Rivera represents more than a character — he’s a bridge between creative workflows and AI integration. He embodies what’s possible for small teams who want to scale fast without compromising craft. His content ecosystem proves that AI can be a creative partner, not just a productivity hack. This project shows my ability to blend story, create connection, develop a personality that aligns the sales target, a strong sense of design, and automation into something both marketable and mentorship-worthy. For brands, agencies, or platforms aiming to reach the next wave of creative technologists, Jordan delivers insight, relatability, and conversion — all from a single, well-crafted persona.

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Jordan Rivera - Blog Post

AI Voice Branding: How SoundCraft Studios Turns Voice into Brand Identity

By Jordan Rivera, Head of SoundCraft Studios

There’s something primal about sound. Long before we ever watched a screen, we were listening. It’s why voices stick with us, why a single chime can mean "trust this brand," and why silence can feel more off-brand than a bad photo.

And in 2026, sound is no longer an afterthought. It’s the front line of brand identity.

At SoundCraft Studios, we work with clients who used to think audio was just background music or a voiceover tacked onto a video. What we show them is that voice is the brand. And with AI audio tools evolving at warp speed, sound now moves in lockstep with your design, your message, and your motion visuals.

AI voice branding

We approach every project with a simple question: What should your brand sound like?

That answer becomes the backbone of the entire process. We start with natural language prompts to generate tonal direction, emotional range, and pacing. Then we train or fine-tune voice models using approved vocal samples. From there, we build a sound identity system: a digital voice, layered with ambient scoring, music tags, and adaptive audio versions for podcast, short-form video, and even spatial sound in 3D environments.
 

This isn’t just about sounding cool. It’s about being consistent and emotionally clear, everywhere your audience hears you.
 

Let me give you a real-world example.
 

We worked with a fintech startup last year that was producing great YouTube content but sounded completely different on their podcast and app. We helped them design a unified AI voice branding stack: custom voice clone, branded music sting, tone-mapped narration style, and within a month, their listen-through rates jumped 31 percent.
 

Suddenly, people knew it was them even before the intro music ended.
 

That’s the kind of recall most brands dream about, and it doesn’t take a full studio. It takes strategy, clear prompts, and a voice that represents your brand like a trusted team member.


And yes, you can clone a CEO’s voice. But you can also create an entirely fictional persona that sounds authentic, familiar, and on-message. The magic isn’t in who the voice belongs to. It’s in how well it fits the identity you're building.

One for the Road

Don’t overthink your first audio move. Take a blog post you love, turn it into a short podcast using AI narration, and give it a branded music bed. That’s not just content repurposing. That’s building sonic memory.

Jordan Rivera

Head of SoundCraft Studios

Encino, CA | Age: 38

Background

Jordan is the creative technologist behind SoundCraft Studios, where audio meets AI storytelling. A former brand strategist and lifelong sound designer, he brings cinematic flair and emotional depth to every project. Jordan helps teams weave brand identity into audio-first experiences, from AI-generated podcasts to immersive sonic branding.

Prompt for OpenArt AI (Juggernaut Flux Pro):

A 38-year-old Latino man in a creative audio studio filled with synths, headphones, and audio monitors. Wearing a bomber jacket over a hoodie with dark jeans. Surrounded by colorful waveforms, waveform screens, and glowing LED lights. Editorial, cinematic lighting with a tech-artistic vibe.

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Modifiers: photorealistic, natural lighting, cinematic, 4K, stylized but grounded, branding-friendly

Voice & Writing Style:

  • Passionate, textured, and cinematic

  • Uses audio metaphors and narrative rhythm

  • Titles: “Voiceprints & Vibes: Building Sonic Brands in the AI Age”

Topics Jordan Covers

  • Sonic branding and identity

  • AI-generated voice and audio design

  • Branded podcast scripting and automation

  • Audio-first storytelling frameworks

Audience:

  • Content teams exploring voice and audio

  • Brands seeking unique audio identity

  • Agencies building immersive media experiences

Goals & Monetization:

  • Sell branded podcast packages and voice libraries

  • Offer AI-enhanced audio consulting

  • License original AI-generated soundtracks and stingers

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