Jeff Schenck
Onde Luxe
Luxury Fragrance, Reimagined Through AI Storytelling
Genre: UGC Campaign · AI Character Development · Luxury Brand Content
Tools: ChatGPT · MidJourney · HeyGen · Kling 2.1 · Photoshop · Suno AI · Soundify AI
Onde Luxe wanted to break away from the glossy, traditional fragrance commercial. Instead of cinematic perfection, the goal was intimate luxury: a feeling of exclusivity told through a trusted voice. Enter Siren, one of my AI-generated personas, styled as a mysterious, cosmopolitan muse. With her, we built a campaign that carried the aura of high fashion but with the accessibility and immediacy of UGC.
The goal? Show that even luxury brands can harness AI-driven UGC personas to create content that feels aspirational yet personal, mysterious yet relatable.
THE PROCESS
Luxury requires subtlety, every detail matters. To make Siren believable, I used ChatGPT and refined prompt engineering to generate:
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Anchors for persona consistency: Siren’s striking features, sleek wardrobe, and urban European settings
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Lifestyle moments: dusky evening light, reflections in glass, perfume bottles as ritual objects
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UGC-style scripts: whispered testimonials, confessions, and sensory cues tied to fragrance memory
Creative Elements included:
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Siren: AI persona embodying elegance, cosmopolitan mystery, and allure
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Scene Design: Parisian-style interiors, candlelit reflections, cinematic handheld b-roll
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UGC Aesthetic: intimate close-ups, blurred edges, imperfect but sensual camera framing
I began by shaping Siren’s voice: sensual yet understated, delivering lines about memory, desire, and ritual. Prompts in MidJourney and Kling 2.1 locked her appearance across varied luxury settings. The hardest part was balancing high-fashion visual language with the imperfect, handheld UGC feel, too much polish broke authenticity, too much imperfection risked breaking luxury’s aura.
I used Suno to compose an atmospheric, cinematic music bed, giving Siren’s delivery a slow, hypnotic rhythm that matched the fragrance’s aura. To deepen immersion, I layered in Soundify AI ocean sound effects and ambient textures, echoing waves and subtle water resonance that tied into Onde Luxe’s name and identity.
Making Them Talk
Siren’s scripts leaned on sensory language: “the memory of smoke and rose at twilight", to embody the emotional pull of fragrance. Using AI voiceover tools, I crafted a low, breathy delivery that matched her character’s mystique.
I layered in a Suno-generated ambient score that leaned cinematic but restrained, setting a sensual pace for the visuals. For texture, I added Soundify AI’s environmental layers: faint echoes of evening streets, the hush of candle crackle, subtle night ambiance. Together, these soundbeds gave Siren’s words the emotional weight of a luxury campaign, without traditional studio production.
Bottlenecks and
Breakthroughs
The bottleneck came from AI’s default bias toward perfection: crystal-clear shots that looked more like editorial ads than lived-in UGC. Siren initially appeared too flawless, which risked alienating the emotional intimacy we needed for Onde Luxe.
The breakthrough was in controlled imperfection: slightly blurred shots as if taken from a handheld phone, dim lighting with natural shadow falloff, reflections caught mid-motion. These micro-adjustments made Siren feel real, like someone sharing a private moment of fragrance ritual. Once achieved, this balance unlocked a scalable system: luxury aesthetics maintained, but wrapped in intimacy.
Why It Works
Onde Luxe’s campaign with Siren proved that luxury brands don’t need to rely solely on polished, high-budget productions. With AI personas, they can achieve the same emotional pull, mystery, allure, intimacy, at scale and with full creative control.
By combining persona-driven storytelling with UGC aesthetics, we made Onde Luxe feel both aspirational and accessible. It showed that AI Creative Direction isn’t about replacing luxury branding, it’s about evolving it for modern platforms like Instagram Reels, TikTok, and YouTube Shorts.