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Jeff Schenck

A vertically-stacked black and white composite featuring three sections: the top shows a luxury sports car with its driver’s door open, highlighting the sleek interior in dramatic lighting; the center displays the logo “Hanover Luxury Car Rental” with a stylized car silhouette above the text on a dark background; the bottom image features a white Porsche driving along a winding mountain road at sunset, with dramatic shadows and peaks in the background, evoking a sense of performance and elegance.
A sleek silver Porsche 911 curves around a mountain road at golden hour, the sunlight casting a warm glow across the pavement and car body. Overlaid at the top of the image in bold yellow text are the words: “FAKE CAMPAIGN” and beneath it, “REAL SKILLS.” This visual is part of an AI-generated marketing case study by Jeff Schenck, demonstrating the power of solo creative direction using AI tools to simulate luxury brand campaigns.
A silver Porsche 911 drives along a sunlit mountain road at golden hour, surrounded by dramatic cliffs and lush greenery. The top of the image features bold overlay text reading: “BUILT THIS PORSCHE AD WITH AI” followed by “No Crew, No Budget, No Problem!” This visual is part of Jeff Schenck’s AI-powered marketing case study, demonstrating how a full luxury ad campaign can be ideated, rendered, and refined entirely with AI tools—without traditional production resources.
A black-and-white promotional image for auto detailing services featuring the rear view of a polished luxury sports car parked on a mountain overlook at sunset. The text overlay reads “AUTO DETAILING” at the top, with a pricing menu below that lists: Full Detailing Package—Small Car: $100, Medium Car: $150, Large Car: $250. A “BOOK NOW” call-to-action appears at the bottom. The cinematic backdrop and reflective car surface emphasize precision, quality, and premium service—designed to showcase the power of AI-generated visuals in digital advertising mockups.

Porsche-Themed
Case Study

AI Marketing in Motion

This case study was built as a creative experiment to showcase what’s possible when AI is leveraged to produce a premium brand campaign—without client oversight, budget constraints, or a production crew. Using Porsche as a fictional brand canvas, I created a high-impact marketing simulation using AI image generation, character prompts, motion graphics, and campaign scripting. The goal? To show how fast, flexible, and on-brand a luxury campaign can be with the right AI workflow.

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This case study was built as a creative experiment to showcase what’s possible when AI is leveraged to produce a premium brand campaign—without client oversight, budget constraints, or a production crew.

Project Overview

Using Porsche as a fictional brand canvas, I created a high-impact marketing simulation using AI image generation, character prompts, motion graphics, and campaign scripting. The goal? To show how fast, flexible, and on-brand a luxury campaign can be with the right AI workflow.

A red Porsche 911 Turbo S is positioned at the edge of a rocky cliff, overlooking a vast mountain range during a dramatic sunset. The sky glows with rich orange and purple tones, casting reflections on the car’s polished surface and highlighting its rear detailing and aerodynamic shape. The scene evokes emotion, solitude, and luxury—serving as a key visual in Jeff Schenck’s AI-generated Porsche case study to demonstrate how cinematic brand content can be created without traditional photography or video production.
A vivid red Porsche 911 Turbo S is parked on a rocky overlook at sunset, its taillights glowing as the sun dips behind a dramatic mountain range. The sky is ablaze with warm hues of orange, pink, and purple, casting a cinematic glow across the car’s curves and the stone terrain beneath it. This AI-generated image is featured in Jeff Schenck’s Porsche AI marketing case study, highlighting how emotional visual storytelling can be achieved entirely through AI tools for high-end campaign simulations.
A silver Porsche 911 Turbo ascends a winding mountain road at golden hour, framed by rugged cliffs, soft sunlight, and sweeping alpine valleys in the background. The car’s aerodynamic design and reflective surface are accentuated by the warm glow of sunset, creating a visually striking, AI-generated marketing visual. Featured in Jeff Schenck’s Porsche AI case study, this image demonstrates how AI tools can craft cinematic brand storytelling without traditional production resources.

One of the first things to do when creating AI content is to consider the workflow pipeline based on AI limitations. Obviously you have to know AI modeling, prompts, and basic creative design work. There are still limitations, text issues you have to 'inpaint' after rendering, and dealing with environmental modeling physics issues (odd movements, fluid dynamics, and photorealism). The best process is to create a bunch of images first in the sizes you want, and then from there, move to using image to video style prompts. This will reduce costs (images are cheaper to render than videos), frustrations, and time lost! 

Why Porsche?

Porsche wasn’t the client—but it was the perfect symbol. The brand’s sleek visual DNA, aspirational tone, and luxury legacy gave me a powerful sandbox to test AI storytelling. I used AI-generated cars, cinematic angles, and imagined touchpoints like performance apps, driver experiences, and smart dashboards to build scenes that looked client-ready. These assets became a vehicle (pun intended) to demonstrate how AI can rapidly create world-class campaign visuals without ever stepping on set

A black Porsche 911 speeds along a winding mountain road at sunset, with golden light reflecting off the asphalt and framing the vehicle in a dramatic S-curve. Towering alpine peaks and dense pine trees fill the background, creating a cinematic scene that captures luxury, precision, and motion. This AI-generated visual is featured in Jeff Schenck’s Porsche AI case study, showcasing how strategic image-first storytelling can elevate digital marketing campaigns with high-end, emotionally resonant visuals.
A sleek maroon Porsche 911 Turbo S is parked on a rocky overlook as the sun sets behind a dramatic mountain range. The sky is lit with vibrant shades of orange, pink, and purple, casting reflections across the car’s curves and emphasizing its aerodynamic form. Positioned at the edge of a cliff, this cinematic AI-generated visual captures the spirit of freedom and performance—used in Jeff Schenck’s Porsche AI case study to demonstrate the power of image-first storytelling in modern marketing campaigns.
A high-resolution interior shot of a luxury sports car featuring rich tan leather seats, a sleek dashboard, and a signature Porsche steering wheel. The driver’s side door is open, allowing golden sunset light to stream through the cabin and highlight the premium textures and modern design details. The scene captures the elegance and craftsmanship of high-end automotive interiors—used in Jeff Schenck’s AI marketing case study to simulate a luxury brand campaign environment.

AI Tools in Action

The entire case study was built with a full AI and creative stack:

 

  • OpenArt.ai for visual generation and stylized car imagery

  • ChatGPT for campaign messaging, prompt optimization, and copy. 

  • Hailou.ai to render image to video with camera movements in their I2V-01-Director

  • Photoshop for final touch-ups or inpaint repairs with their AI

  • Premiere Pro to edit vertical and widescreen trailers from AI footage

  • Sintra.ai for structuring and hosting blog-based storytelling

Every asset on this page—from the car renders to the motion graphics—was AI-assisted, demonstrating what a single strategist can do with the right toolkit and a clear narrative arc.

Output Renders

I always begin the process by generating a high-quality still image. Starting with video-to-text generation often leads to frustrating errors, increased costs, and wasted time. Static image rendering is faster, more controllable, and significantly more cost-effective. Once I’ve locked in a compelling base image, I upscale it—typically 2x or 4x—for maximum clarity and detail.

 

From there, I use image-to-video tools with guided prompts to animate the scene. This method produces more stable and coherent motion, especially when combined with controlled camera movements and carefully refined prompt instructions. It’s not just about creating motion—it’s about crafting motion with intent and visual integrity.

Output Challenges

The examples above highlight some of the visual inconsistencies that can emerge when working with generative AI tools. In one instance, a white Porsche appears to reverse down the road—an unintended result of ambiguous motion direction in the prompt. In another, the vehicle flips orientation mid-sequence, likely influenced by conflicting camera direction data within Hailou.

 

These outcomes underscore a key reality: while AI is powerful, it isn’t infallible. Overloading prompts with too much directional data can introduce unexpected glitches, while under-defining motion can leave outputs open to misinterpretation. Achieving clarity requires striking the right balance between precision and creative freedom.

Visual Storytelling
with Strategy

These weren’t just pretty renders. Each image and video clip was tied to a content objective—product awareness, lifestyle alignment, or aspirational conversion.

I used AI prompts to control weather, angle, lighting, and model consistency across scenes, making the entire campaign feel coherent. Calls to action and messaging were tested across multiple tones—from refined luxury to adrenaline-fueled adventure—showing how agile and data-informed the creative process becomes with AI at the core.

Results & Takeaways

The project wasn’t made for Porsche—it was made for possibility. This case study proved:

 

  • AI can deliver premium visuals and narratives in a fraction of the time if you know the limitations and workflows.

  • Marketing pros can now prototype full campaigns solo—with vision and tools alone.

  • Visual-first ideation drives faster alignment on tone, format, and channel.

  • AI workflows free creatives to focus on impact, not just execution.

  • AI is still limited, and you have to account for those limitations in your workflows and creative pipelines or it can be worse and MORE costly and time consuming than traditional methods

 

Most importantly, this work lets clients and collaborators see what AI marketing looks like—not just in theory, but on screen.

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