Jeff Schenck
Professor Services
Full Brand Development, Content Creation, Style & Brand Guidelines, Email Marketing, Marketing Strategy, Analytics Reporting, Ad Buys, A/B Testing, Social Media Campaigns, Video Production, Lead Generation, SEO Optimization, Audience Targeting & Segmentation, Sales Funnel Management, Campaign Development, Email Automation, and Conversion Rate Optimization.
As the Marketing Director for Professor Services, I took a leadership role in transforming the team’s approach to content creation. I retrained the development team on best practices in design, emphasizing the importance of high-quality visuals and user-focused experiences.
Changing Design Culture
Through workshops and team-building initiatives, I fostered a culture shift toward producing top-tier content that aligned with our brand’s standards. This focus on continuous improvement not only elevated the design quality but also strengthened collaboration, ultimately driving better results in marketing campaigns and client engagement.
Content, Content, Content
I initiated a company-wide creative culture change that emphasized the power of storytelling and strategic content creation. I implemented a problem/solution value framework, ensuring that each piece of content addressed real challenges and provided clear solutions for our target audience. By fostering a content-first mindset, I inspired the team to think critically about how design, copy, and messaging could work together to tell compelling stories. This comprehensive shift elevated not only the quality of our content but also the way we engaged with clients, leading to stronger connections and improved marketing outcomes across all platforms.
Vertical Video Marketing
I leveraged the power of vertical video marketing to craft focused, engaging content that aligned with social media algorithms. By utilizing Stories, Reels, and other vertical video formats, I created compelling narratives that captured attention quickly and drove audience interaction. This storytelling approach, combined with an understanding of how platforms prioritize vertical content, allowed us to maximize reach and engagement. The strategic use of vertical video content not only amplified our visibility but also enhanced the overall effectiveness of our social media campaigns.
Email Design
I overhauled our email marketing strategy by introducing fresh designs, new templates, and more focused CTAs. Each email was carefully crafted with engaging design elements that told a narrative, ensuring subscribers felt connected and informed. By emphasizing the value of being a newsletter subscriber, I ensured our audience received exclusive content, insights, and offers that kept them engaged. This revamped approach not only improved the aesthetic appeal but also increased open rates, click-throughs, and overall engagement, solidifying the email newsletter as a key tool for driving conversions.
Google Ads & Analytics
I set up and managed Google Ads campaigns in conjunction with Google Analytics to drive significant traffic growth. By creating tailored content and strategically targeting keywords, I ensured our ads reached the right audience at the right time. Leveraging Google Analytics, I continuously monitored campaign performance and made data-driven adjustments to optimize results. This integrated approach led to a 200-300% increase in traffic compared to the previous year’s monthly averages, showcasing the effectiveness of aligning ad strategy with real-time analytics.