Jeff Schenck
The Babb Group
Full Brand Development, Content Creation, Video Production, Style & Brand Guidelines, Marketing Strategy, Google Ads Management, Social Media Campaigns, Analytics Reporting, Email Marketing, A/B Testing, SEO Optimization, Keyword Targeting, Ad Buys, Brand Identity Development, Cross-Platform Content Distribution, Promotional Campaign Development, and Audience Engagement.
As the Creative Director for The Babb Group, I lead the full cycle of content creation, from concept to execution, ensuring every project reflects the brand’s mission and vision. My process starts with deep market research and audience insights to develop impactful content strategies.
Content Creation
Collaborating closely with cross-functional teams, I oversee the creation of visually stunning and highly engaging multimedia content—including videos, graphics, and blogs—that drives results. Using a blend of data-driven decisions and innovative design, I ensure each piece of content resonates with the target audience while optimizing for SEO, social engagement, and conversions.
Web & Mobile
As Creative Marketing Director for The Babb Group, I spearheaded a transformative approach to content creation, focusing on the integration of color, design, and style guides to solidify the brand’s identity. By developing comprehensive brand strategies and ensuring consistency across all media, I drove significant growth in sales and audience engagement.
I leveraged design elements that resonated with the target market, crafting visually appealing and cohesive content that enhanced the user experience. This strategic alignment of content creation with brand objectives resulted in a notable increase in sales and engagement, elevating both the company’s visibility and its market positioning. Through the careful implementation of SEO-driven tactics and audience-centric designs, I helped propel the brand forward, fostering ongoing development and expansion.
Brand Guidelines
I played a pivotal role in developing comprehensive brand strategies that aligned with the company’s vision and goals. I crafted detailed style guides to ensure consistency across all touchpoints, from digital media to print collateral, creating a strong and recognizable brand identity
By focusing on cohesive and visually compelling designs, I curated portfolio-worthy content that not only enhanced the brand’s image but also engaged the target audience. This content, built on a foundation of strategic insights and creative innovation, contributed to elevating the brand’s presence in the market, while driving measurable growth in engagement and conversions.
Video Content
By blending creative design with strategic storytelling, I crafted visually engaging content that captured attention and boosted website traffic.
Each video was carefully designed to enhance user experience, driving higher engagement and interaction. These videos not only showcased the brand’s strengths but also brought its message to life, contributing to a substantial increase in traffic and audience retention.
Brand Consistency
At The Babb Group, I focused on delivering consistent creative design and marketing strategies that made the brand instantly recognizable across all social media platforms. By developing cohesive headers, engaging GIFs, and branded visuals, I ensured that every piece of content aligned with the brand’s identity and voice. This consistent approach not only strengthened brand recognition but also enticed followers to engage with the content. The seamless integration of design and marketing across platforms fostered stronger connections with the audience, increasing engagement rates and growing the brand’s follower base. Through these efforts, we created a visually cohesive and impactful social media presence that resonated with the target audience.
Video Formats
At The Babb Group, I utilized Reels, Stories, and TikTok-style vertical format videos to engage with audiences in a dynamic and visually captivating way. By leveraging these short-form, highly shareable formats, I crafted content that resonated with the audience’s consumption habits, creating quick yet impactful stories that boosted engagement. These videos were tailored to promote key services and products, using creative storytelling, catchy visuals, and clear calls-to-action that led to a direct increase in sales. This approach not only enhanced the brand’s digital presence but also drove measurable results in customer interaction and conversions.
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Ads & Analytics
At The Babb Group, I leveraged Google Ads, Google Analytics, and creative designs to craft powerful ad campaigns that drove increased sales. By blending engaging storytelling with compelling visuals and videos, I developed highly targeted ads for Google, YouTube, and various social media platforms. Using Google Analytics, I monitored performance metrics to fine-tune campaigns in real time, ensuring maximum effectiveness and ROI. This holistic approach—combining strategic content creation with data-driven insights—boosted brand visibility, attracted more leads, and significantly increased sales through targeted, impactful ads.